Snap has acquired Metamarkets, an analytics technology developer backed by AOL Ventures, for a sub-$100m amount.
Metamarkets, a US-based advertising technology developer backed by internet group Oath, has been acquired by messaging app developer Snap for less than $100m, TechCrunch reported on Friday.
Neither Metamarkets nor Snap has confirmed the deal, which was agreed on October 24 according to one of TechCrunch’s sources, and which may not have completely closed yet.
Founded in 2010, Metamarkets provides interactive advertising analytics tools for businesses to track the real-time, ad-hoc performance of their marketing campaigns. Its clients include Oath,…
