AOL-backed event-based data company Metamarkets has received $15m in a round led by venture capital fund Data Collective, bringing its total funding to almost $44m.
Metamarkets, a US-based marketing analytics provider backed by internet company AOL, secured $15m yesterday in a series C round led by venture capital fund Data Collective.
Financial services provider City National Bank also participated in the round alongside venture capital firms Khosla Ventures, IA Ventures, True Ventures and Village Ventures.
Metamarkets has developed a software-as-a-service platform for real-time analytics and programmatic marketing. Its clients include media company News Corp and financial news publication Financial Times, as well as social media…
