Orix Growth Capital has invested $20m in CRM software developer Infusionsoft, which has now raised $145m since it was founded in 2001.
US-based customer relationship management software (CRM) developer Infusionsoft has secured $20m in funding from Orix Growth Capital, a corporate venturing arm of financial services firm Orix.
Founded in 2001, Infusionsoft develops CRM software tailored to small and medium-sized enterprises with features such as automated marketing generation and a centralised dashboard displaying key sales indicators.
The capital will support product development as Infusionsoft moves to widen the potential market for its technology. It has amassed $145m in funding to date, including…
