Ascential, Akamai, Experian, ITV and Xandr all invested as the marketing data sharing platform raised $15.1m to help it expand in North America and Europe.
InfoSum, the UK-based developer of a decentralised marketing data platform, closed a $15.1m series A round yesterday that included corporate investors Ascential, Akamai, Experian, ITV and Xandr.
Upfront Ventures and IA Ventures co-led the round, which also featured data provider Ascential, content delivery network Akamai, credit ratings provider Experian, broadcaster ITV and Xandr, an advertising analytics subsidiary of telecommunications firm AT&T.
Founded in 2016, InfoSum is the creator of an online platform that allows businesses to share first and second-party…
