Returning investors Axel Springer and Purplebricks combined to invest $45.2m in the online real estate brokerage that will fund hiring and product development.

A holding company formed by media group Axel Springer and online real estate portal Purplebricks provided €40m ($45.2m) in funding for Germany-based property brokerage service Homeday on Monday.

Founded in 2015, Homeday runs an online platform through which its brokers manage real estate deals, using technology to automate some of the tasks involved in order to make the process more efficient and affordable.

The service is free to sellers, but the company claims buyers also end up spending less than…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.