The Cisco and Deutsche Telekom-backed video advertising software provider has received capital from Goldman Sachs that it described as pre-IPO funding.

InnoVid, a US-based video advertising software provider backed by networking technology supplier Cisco and telecommunications firm Deutsche Telekom, has secured $30m in pre-IPO funding.

The financing was provided by investment bank Goldman Sachs’ Private Capital Investing group and took the company’s total equity funding to approximately $83m.

Founded in 2007, InnoVid operates a video advertising platform that helps users creates interactive video campaigns that can run across multiple platforms including connected televisions, online and social media.

The company’s customers have…