Google Ventures has participated in a $9.15m funding round that will enable FullStory to develop a range of new functionalities for its web analytics platform.
US-based web analytics provider FullStory has raised $9.15m in a series A round backed by investors including Google Ventures, the corporate venturing arm of internet company Google.
Venture capital firm Kleiner Perkins Caufield and Byers led the round, while angel investor Tom Noonan also took part.
FullStory’s platform enables companies to gain insight into how users react to their content online. The platform keeps a record of all interactions a user makes while on a website including navigation and mouse…
