Digital marketing platform developer Optimizely has agreed to be bought after raising $200m from investors including Citi, Salesforce, Accenture and Alphabet.
Content management technology producer Episerver has agreed to acquire Optimizely, a US-based web optimisation software provider backed by corporates Accenture, Alphabet, Citi and Salesforce, for an undisclosed amount.
The deal is expected to conclude in the fourth quarter of 2020, and an Episerver spokesperson told TechCrunch the deal consisted of a mix of cash and stock.
Founded in 2009, Optimizely has created a digital experience optimisation platform that enables developers to personalise and A/B test websites as well as mobile,…
