Diageo has acquired a majority share of non-alcoholic spirits provider Seedlip, building on an investment from its Distill Ventures accelerator in 2016.

Alcoholic beverage producer Diageo has paid an undisclosed amount for a majority stake in UK-based non-alcoholic spirit brand Seedlip, a portfolio company of Diageo-funded accelerator Distill Ventures.

Founded in 2015, Seedlip produces alcohol-free distilled spirits that contain blends of ingredients which emulate the taste of heavy liquors, making them suited for mixing alcohol-free cocktails or as a standalone non-alcoholic beverage.

The company’s drinks are stocked by some 7,500 hospitality premises globally and it claims to supply more than 300 Michelin…