University and diversity-focused recruitment group Yello is merging with its corporate-backed counterpart in a bid to drive DEI hiring strategy.

Yello is merging with WayUp, a fellow US-based campus recruitment service that counts publisher Axel Springer, education technology provider Chegg and talent agency Creative Artists Agency (CAA) among its backers.

Founded in 2014 as CampusJob, WayUp has built an employment portal targeting students and recent university graduates from diverse backgrounds. Yello was formed in 2008 and similarly provides a cloud-based human resources platform focused on early and inclusive recruiting.

The merged company intends to ramp up diversity, equity and inclusion…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.