Samba TV samples Liberty Global investment

Apr 12, 2018 • Callum Cyrus

Liberty Global has invested $7.5m to close the TV data provider's $37.5m series B round, which includes MDC Partners, Interpublic, A+E and Time Warner.

Cable TV and broadband provider Liberty Global supplied US-based television analytics platform operator Samba TV with $7.5m in funding on Wednesday to close its series B round at $37.5m.

Samba received the first $30m in a June 2017 tranche featuring marketing groups MDC Partners and Interpublic, broadcaster A+E Networks and media group Time Warner, with MDC investing through its corporate venturing unit, MDC Ventures.

The first tranche was led by Union Grove Venture Partners, the venture capital investor spun…

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