Mexican beverage retailer Femsa named GCV Powerlist member Javier García Quiroga director of strategic planning, with wider tasks such as M&A.

Javier García Quiroga, formerly a managing partner at corporate VC unit Femsa Ventures, has become director of strategic planning at the parent firm, Mexican beverage bottler Femsa.

García Quiroga helped launch Femsa Ventures in 2018. The unit focuses on early-stage companies working in areas such as conversational commerce, logistics, ecommerce, retail and fintech. GCV included him on its annual Powerlist in 2020.

His new role will involve overseeing portfolio strategy, business planning and management, corporate development and M&A, in addition to sitting on the investment committee of the CVC unit.



Under García Quiroga’s leadership, Femsa Ventures backed some 20 companies such as B2B food commerce platform Loads and Cayena, which provides a restaurant supply sourcing marketplace. It has also invested in nine VC funds including Mexico-based Bridge II and Cometa III, as well as Miami-headquartered H20 Capital’s H20 II fund.

Managing director José Daniel ‘JD’ Díaz, who was a GCV Rising Star in 2022, will continue to lead Femsa Ventures, which has a team of 10 people.



Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.