The purchase data platform, which has raised more than $200m in financing, is backed by investors including Aimia and Fidelity Information Services.

Cardlytics, a US-based purchase data provider backed by corporates including marketing analytics firm Aimia, has filed to raise up to $75m in an initial public offering on the Nasdaq Global Market.

Cardlytics has created a software platform that aggregates purchase data from banks and credit unions to form a detailed picture on how and where consumers spend their money. It made a $15.6m loss in the first nine months of 2017 from $91.1m in revenue.

The company has raised…