Personalised nutrition startup Habit has received $32m in funding from Campbell Soup and plans to launch its service early next year.
Food product manufacturer Campbell Soup has invested $32m in Habit, a US-based startup that aims to launch a personalised nutrition offering in early 2017, Philadelphia Business Journal has reported.
Habit will use a test kit to assess a user’s individual biology before using a team of food and nutrition scientists, health advisors, researchers and dietitians to tailor a personal nutrition plan.
The company’s chefs will then prepare a specialised set of meals that are delivered to the customer’s door. It…
