NBCUniversal has confirmed the investment in the online media company, which has now raised almost $300m in total from backers also including Hearst and SoftBank.

Broadcaster NBCUniversal confirmed yesterday that it has agreed a $200m strategic investment in US-based online media company Buzzfeed.

The size of the stake acquired by NBCUniversal through the deal was not disclosed, but Re/code reported last week that it was set to invest $200m in Buzzfeed at a $1.5bn valuation.

Founded in 2008, Buzzfeed runs an online media site that focuses on viral content, incorporating listicles, quizzes and original reporting. It claims to receive over 200 million monthly unique…