Fresh from leading the flower delivery service's last round, Burda Principal Investments has come back for a $19.5m round that will fund entry into new markets.
Consumer-focused private equity firm Piper has led a £15m ($19.5m) round for UK-based floral delivery service Bloom and Wild that included Burda Principal Investments, a subsidiary of media group Hubert Burda.
Piper provided £11m of the funding, with the rest supplied by Burda Principal Investments, venture capital firm MMC Ventures and undisclosed private investors. Jax Unsworth, an associate marketing partner at Piper, will join Bloom & Wild’s board of directors.
Bloom & Wild operates a service spanning the UK, France…
