Kazanah Nasional is reportedly blocking emergency funding for the Qualcomm-backed AR technology developer, which has raised some $137m while trying to locate a sustainable business model.
Blippar, a UK-based augmented reality (AR) technology developer backed by mobile chipmaker Qualcomm, is struggling to avoid insolvency, TechCrunch reported yesterday, citing a statement provided by the company.
Blippar originally launched in 2011 as a marketing agency that enabled brands to purchase augmented reality advertisements in magazines or overlaid on real-world objects.
The company has since pivoted multiple times, offering a visual search engine to identify real-world objects and faces, and launching a social media tool called Halos and a…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
