The acquisition of the augmented reality technology company secured an exit for Intel Capital, which invested $14m in Layar in 2010.
Blippar, the Qualcomm-backed developer of an image recognition platform for mobile devices, has acquired Netherlands-based Layar, a developer of augmented reality (AR) technology, for an undisclosed amount, TechCrunch reported yesterday, citing an undisclosed memo from Blippar CEO Ambarish Mitra.
The purchase granted an exit to Intel Capital, semiconductor maker Intel’s corporate venturing unit, which led $14m in Layar’s 2010 series B round, as well as Sunstone Capital and Prime Ventures, the investors in both the series B and a $3.4m…
