Rakuten is joined by DCM and FirstMark Capital in the round backing the luxury goods website.

Japan-based e-commerce company Rakuten led US-based luxury goods website Ahalife.com’s latest $10.1m round last week.

Rakuten was joined in the series B round by DCM and  FirstMark Capital. The deal takes Ahalife.com to $19.1m raised in its history.

Ahalife.com was launched in September 2010. Ahalife.com ships its luxury goods to more than 100 countries and accepts 42 currencies.

Hiroshi Mikitani, Rakuten founder and chief executive, said:  "Ahalife.com has developed a strong online following in curating luxury brands from around the…