GoEasy is set to exit the instalment finance service in an acquisition by one of its peers, Affirm, having provided $25.5m in funding last year.
Consumer finance provider Affirm has agreed to acquire Canada-based buy-now-pay-later service PayBright in a C$340m ($264m) deal that will enable consumer finance provider Goeasy to exit.
PayBright provides instalment payment plans for customers buying products online or in the brick-and-mortar stores of its 7,000 partner retailers, which include Oakley, eBay, Wayfair and Samsung.
Goeasy invested $25.5m in the company in September 2019, adding to an amount reported by Betakit to be approximately $19.5m, from growth capital provider Canadian Business…
