Cisco joined existing backers Notion Capital and Octopus Ventures for a round that boosted the adtech company's overall funding to $16.5m.
UK-based advertising data intelligence business Adbrain raised $7.5m on Wednesday in a series B round featuring Cisco Investments, the corporate venturing unit for network technology provider Cisco.
Existing investors Notion Capital and Octopus Ventures, the venture capital arm of asset management firm Octopus Investments, also took part in the round.
Adbrain uses big data to help marketers follow their potential customers as they switch between multiple devices, channels and platforms.
The funding will enable the company, which maintains offices in…
