Venture capital firm QuestMark Partners led the round, and was joined by peers August Capital, Morgenthaler Ventures, Onset Ventures and Baseline Ventures as well as Thayer.
Adara Media, a US-based audience analytics platform for brand marketers, has extended its round to $20m from a consortium including corporate venturing fund Thayer Ventures as a repeat investor.
Venture capital firm QuestMark Partners led the round, and was joined by peers August Capital, Morgenthaler Ventures, Onset Ventures and Baseline Ventures, as well as Thayer.
Last month, Adara said it had raised $12.4m to develop its TruPrecision Targeting Platform delivering media and ecommerce campaigns for travel and hospitality brands.
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