Mobile advertising platform Yeahmobi raised the money in a private placement, eight months after Xiaomi led a $25m round for the company.
Yeahmobi, a China-based mobile marketing network backed by smartphone producer Xiaomi, raised RMB639m ($92m) in funding on Monday through a private placement that valued it at $720m.
The new funding came from 14 investors including private equity funds Beijing Bohai Tongxin and Shenzhen Qianhai Bochuang, which invested RMB120m and RMB60m respectively, and Nanjing Huawen Hongsheng Startup Investment Fund, which supplied RMB100m.
Founded in 2011, Yeahmobi has built a mobile advertising platform that online consumer app, mobile gaming, cross-border e-commerce, online…
