US television advertising analysis company Ace Metrix gains WPP investment and board member.
Ace Metrix, a US-based provider of television advertising analysis, has raised about $2m from global marketing company WPP. Although the investment size was not disclosed, news provider VentureWire after an interview with Ace’s chief executive, Peter Daboll, said it was broadly the same size as the $2.2m disclosed in the company’s regulatory filing.
The WPP deal also adds Mary Ann Packo, chief executive of Millward Brown North America, a WPP company, to Ace’s board of directors.
Ace Metrix will…
