Domain name services provider Web.com Group has acquired Canada-based online marketing platform Acquisio for an undisclosed amount, enabling financial services firms Crédit Mutuel Group and Desjardins Group to exit.
Acquisio provides software that helps small and medium-sized businesses acquire new customers through advertising platforms such as Google AdWords and Facebook Ads, using data science and machine learning to automate much of the process.
A statement on Acquisio’s website from co-founders Marc Poirier and Richard Couture said the company will continue…
