Grace Beauty-backed plus-size clothing brand Eloquii has become the latest online fashion producer to be added to Walmart's e-commerce assets.
Retail group Walmart has agreed to acquire US-based clothing brand Eloquii for $100m, enabling cosmetics distributor Grace Beauty to exit, Recode reported on Tuesday, citing a person familiar with the deal.
Eloquii was formed by retail group The Limited as a plus-size fashion brand in 2011. It was discontinued within 18 months but was subsequently bought by several employees who relaunched it as a new business in 2014.
The company designs and produces plus-size clothes for women and sells them through…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
