Vidyard embeds itself into $35m

Jan 27, 2016 • Thierry Heles

Canada-based video analytics platform Vidyard closed a $35m series C round yesterday featuring cloud computing company Salesforce.com’s corporate venturing subsidiary, Salesforce Ventures.

Venture capital firm Battery Ventures led the round while Omers Ventures, the investment vehicle of Ontario state’s pension fund, Bessemer Venture Partners, iNovia Capital and SoftTech VC also participated.

Vidyard, which graduated from accelerator Y Combinator in 2011, enables companies to embed videos on their website that identify and track each individual viewer. The software helps businesses gain…

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