Viacom has acquired online marketing agency WhoSay, allowing investors including Comcast, Tencent and Amazon to exit.
WhoSay, a US-based marketing platform backed by corporates Comcast, Tencent, Amazon and CAA, was acquired by media group Viacom for an undisclosed sum on Monday.
The acquisition followed a two-year partnership between the companies, during which WhoSay handled more than 50 advertising campaigns for a variety of Viacom units, such as television channels MTV and BET.
Co-founded by entertainment agency CAA and chief executive Steve Ellis in 2010, WhoSay operates a creative marketing agency aimed at a wide range of talent…
