University of Wisconsin-Madison has launched a startup hub called @1403 that will offer co-working spaces to early-stage businesses.

The hub will also provide networking opportunities and business mentoring.

The building will be operated by the University Research Park that already runs the Discovery to Product program. This program provides resources to university staff or students that have created early-stage projects.

The hub was previously known to students as the “purple building” due to its striking colour, though that has since been toned down to coincide with its new purpose.

Aaron Olver, managing director of the University Research Park, said: “We hope it will be useful to students and faculty members that need a place to pursue innovative ideas beyond their campus offices and labs. We also invite people outside University of Wisconsin who want to be part of that space to consider joining and contributing to the community.”