Worth $400,000, the seed fund will target the digital content sector.

Ulster University has launched a £240,000 seed fund focused on the digital content sector. Dubbed Honeypot, it is part of the larger Honeycomb – Creative Works initiative, worth £3.58m ($6m).

The seed fund will provide funding for startups located in Northern Ireland, in one of the six border counties of Ireland, and western Scotland. The fund will specifically look at early-stage companies and individuals with a high potential in the sub-sectors of animation, film and broadcasting, computer gaming, interactive media…