University of California Los Angeles (UCLA) spin-out ScaleFunder, a provider of custom online fundraising platforms, has been acquired by US-based RuffaloCody, a fundraising and enrolment services firm.

Both firms focus on fundraising, with ScaleFunder focusing on integrating crowdfunding and online engagement options to non-profit firms, including universities.

Duane Jasper, chief executive of RuffaloCody, said: “Our aim is to help our clients and the marketplace better engage their constituents through donor-focused marketing services, and with technology that makes the process more effective. The addition of crowdfunding software and the ScaleFunder team extend our service offerings and the RuffaloCody fundraising platform.”

Michael Greenburg, chief executive of ScaleFunder, added: “Donors today want personalised engagement, transparency, and choice from the causes they support. We developed ScaleFunder to provide non-profits with an online fundraising platform to champion their initiatives and deeply connect with donors. With ScaleFunder and RuffaloCody joining forces, non-profits now have a cutting-edge complete solution for full channel marketing and engagement.”