Broadcast TV and advert social analytics company SecondSync, who developed their business in conjunction with SetSquared, has been acquired by Twitter.
UK-based SecondSync, a company that uses Twitter to provide social analytics for the broadcast and advertising industries, has been acquired by Twitter for an undisclosed amount.
SecondSync was a member of SetSquared, an enterprise collaboration between five leading research-intensive universities: Bath, Bristol, Exeter, Southampton and Surrey.
The company provides analyses of the social media conversations around TV broadcasts to provide broadcasters audience insights and statistics that can be used alongside traditional viewing figures.
In September 2013 Kantar Media, a part…
