Admedo, a UK-based company providing an in-house advertising software-as-a-service, has raised $2m in its series A. The round was led by Sussex Place Ventures, London Business School’s fund management company, who were joined by Playfair Capital, Encore Capital and Kima Ventures.
Admedo, which was originally called adizio but rebranded in October 2013, is aiming to use $500,000 to advance its product development and hire more developers. It will put $1m towards expanding into new international markets. The remaining $500,000 will…
