Sugru, a mouldable glue startup with emerged from the Royal College of Arts, has secured £3.5m ($5.43m) in a round held through crowdfunding portal Crowdcube.

In total, Sugru attracted 2,600 investors from 64 different countries, one of which provided £1m, and raised £2.5m more than its original target. The company is now valued at £28.6m.

Sugru has developed a mouldable glue which hardens into rubber once it is set. The product has a number of different uses ranging from DIY repairs to customising other products to a user with additional grips, shock absorption, and mounting.