Retail brand reputation management business Soci has completed its series C round, having previously received series A capital from Stanford's Daper Fund.
Soci, a US-based brand reputation management software publisher backed by Stanford University’s Daper Fund, has closed a $15m series C round co-led by venture firms Vertical Venture Partners and Grayhawk Capital.
Growth equity firm Ankona Capital also co-led the round, which was rounded off by VC firm Blossom Street Ventures.
Soci had initially raised $12m in a December 2019 tranche led by Vertical Venture Partners that featured both Grayhawk and Ankona Capital.
Founded in 2012, Soci provides software that gives large retail brands oversight of how multiple local branches communicate with customers on social media networks and other websites.
The product is pitched as helping clients protect their brand at a national level, reducing the danger of individual stores straying off message.
Soci will invest a share of the series C proceeds to develop additional products, with a continued focus on enterprise brand management.
The round brings Soci’s total funding to about $35m. Angel investor Peter Fisher led the company’s $1.5m series A round in 2014 with participation from Silicon Valley Growth Syndicate.
Stanford’s Daper Fund backed an $8.5m financing in early 2017 also billed as a series A that was co-led by Vertical Venture and Grayhawk, with Peninsula Ventures and Tallwave Capital also investing, before a $10.5m Vertical-led series B round in 2018 that included Grayhawk, Tallwave and Blossom Street Ventures.
