Relative Insight helps brands break out

Relative Insight, a spin-out of Lancaster University, has re-launched as a service that lets brands and marketing agencies analyse language. The software was originally developed to identify and track paedophiles and terrorists, and marketed under the company’s previous name Relative.ai.

Relative Insight’s technology, which is based on a decade of research at the university, turns language into data which marketers can then use to determine how certain phrases and slogans resonate with key markets.

Relative’s clients currently include Microsoft, Havas…