PureVLC, an Edinburgh spin-out, announces new Chairman, board changes, and a new name.

Edinburgh University spin-out pureVLC has announced changes to its board of directors ahead of a rebranding of the company to pureLiFi, effective from the 1st of November.

The communications technology firm, founded in 2012, is commercialising visible light communication, which can transform light fittings into wireless data transmitters capable of rivalling WiFi. Now dubbed LiFi, the technology was originally invented in 1880 by Alexander Graham Bell, the inventor of the telephone.

The company announced last week that professor Russel Griggs OBE will be succeeding David Kirk as non-executive chairman, with Kirk remaining as an advisor. Co-founder and chief operating officer Gordon Povey will leave the company. Povey, who led the company through proof-of-concept stages through to its first product launch, will clear a path for the board to identify a suitable replacement to lead the company forward.

Griggs said: “It’s an exciting time to join Professor Harald Haas and his team as pureVLC stands at the forefront of the research into and commercialisation of Li-Fi, widely seen as one of the most important emerging technologies since WiFi. It is now important that we secure the right leadership and skills set as the company gears up for its next phase of growth. On behalf of the Board, I would like to thank David and Gordon for their valuable contributions to the company.”