UK-based investment firm Mercia Technologies has returned to back the second iteration of innovation centre Digital Catapult‘s accelerator Augmentor for virtual or augmented reality (VR/AR) startups with an undisclosed sum.
The latest cohort will join in June 2018, when the startups will spend 10 weeks gaining technical and business insights from industry experts and investors including Mercia.
Augmentor supports early-stage VR and AR projects as they prepare to seek seed capital. The program focuses on technologies in spaces such as digital health, digital manufacturing and creative industries.
The 2017 intake of Augmentor featured six startups – 3D creation tool developer Gravity Sketch, virtual neuro-rehabilitation platform creator Immersive Rehab, audio technology manufacturer Kinicho, mixed reality gaming developer Koski, VR and AR publishing platform developer Reality Zero One and therapeutic VR content publisher VRTU.
Mercia Technologies also backed the first cohort of Augmentor, as did VC fund Seedcamp, though Mercia was not officially disclosed as an investor at the time.
Chris Kilroy, investment manager at Mercia Technologies, said: “Augmentor provides a fantastic platform for emerging VR and AR companies to further grow and develop their businesses.
“We are delighted to announce our partnership with Augmentor and we are looking forward to working with the Digital Catapult team to find and support the most ambitious entrepreneurs operating within the sector across the UK.”
