Maestro orchestrates $3m series A

Sep 12, 2017 •

Maestro, a US-based content analytics platform for user-generated media, has closed a $3m series A round that featured Stanford University’s StartX Fund.

E-sports company Hersh Interactive Group led the round, which also included VC firm Rubicon Venture Capital.

Maestro’s system measures audience engagement for user-generated media such as e-sports streams by encouraging viewers to react in real time through features including polls, prompts and prizes.

The company hopes its technology can supplant the survey panel approach employed for TV audiences…

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