Maestro, a US-based content analytics platform for user-generated media, has closed a $3m series A round that featured Stanford University’s StartX Fund.
E-sports company Hersh Interactive Group led the round, which also included VC firm Rubicon Venture Capital.
Maestro’s system measures audience engagement for user-generated media such as e-sports streams by encouraging viewers to react in real time through features including polls, prompts and prizes.
The company hopes its technology can supplant the survey panel approach employed for TV audiences as the traditional broadcast media’s market share continues to decline, particularly among younger viewers.
Maestro has now raised $5.8m in total funding following a previously undisclosed $2.8m seed round supplied by 500 Startups, Scrum Ventures, Three Six Zero and Walden Venture Capital partners Larry and Drew Marcus.
Maestro’s system measures audience engagement for user-generated media such as e-sports.
Ari Evans, Maestro founder and CEO of Maestro, said: “As sophistication around streaming becomes the norm, the new metrics revolve around quality of interaction, retention, and attribution to the bottom line.
“We are excited to enable businesses around the world to create robust, long-term live streaming strategies through their own destinations.”
