Backed by Stanford-StartX Fund, marketing intelligence platform Knotch has now secured at least $31.5m in total funding and will now pursue technology upgrades and and internal expansion.

Knotch, a US-based brand intelligence software platform backed by Stanford-StartX Fund, the VC vehicle affiliated to Stanford University’s StartX accelerator, attracted $20m of series B funding on Monday.
The round was led by VC firm New Enterprise Associates (NEA) and backed by unspecified existing investors including unnamed business angels.
Founded in 2013, Knotch runs a marketing intelligence software platform that enables businesses to evaluate the impact of branded content; output in media formats such as videos and podcasts that engage the consumer without using traditional advertising techniques.
The software tracks data signals from the brand content’s audiences including interactive behaviours, attitudinal feedback and whether their participation leads to a sale.
The series B capital will fuel Knotch’s bid to improve its data collection, storage and instrumentation capabilities. Money will also go towards delivering Knotch’s product roadmap, improving customer support and pursuing business growth in North America and…

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