Backed by Stanford-StartX Fund, marketing intelligence platform Knotch has now secured at least $31.5m in total funding and will now pursue technology upgrades and and internal expansion.
Knotch, a US-based brand intelligence software platform backed by Stanford-StartX Fund, the VC vehicle affiliated to Stanford University’s StartX accelerator, attracted $20m of series B funding on Monday.
The round was led by VC firm New Enterprise Associates (NEA) and backed by unspecified existing investors including unnamed business angels.
Founded in 2013, Knotch runs a marketing intelligence software platform that enables businesses to evaluate the impact of branded content; output in media formats such as videos and podcasts that…