Stanford-StartX Fund-backed Firefly has raised $30m from investors including GV, with the capital earmarked for expansion in regional markets including New York City.
Firefly, a US-based outdoor advertising business backed by Stanford-StartX Fund, the VC vehicle allied with Stanford University, has attracted $30m in a series A round led by GV, a corporate venturing subsidiary of technology conglomerate Alphabet, Forbes reported yesterday.
The round featured venture firm NFX. A separate press release confirmed outdoor marketing company Strong Outdoor – a division of screen projector technology firm Ballantyne Strong – had also invested in Firefly, though it was unclear whether this formed part…