StartX-backed food delivery platform Farm Hill has been snapped up by Eat Club for an undisclosed sum, enabling the latter to strengthen its market presence around San Francisco.
Farm Hill, a US-based food delivery platform backed by Stanford University’s accelerator StartX, has been acquired by personalised corporate catering provider Eat Club for an undisclosed sum.
Founded in 2013, Farm Hill delivers freshly prepared, seasonal lunches to office workers who can order individually or as part of a team or through corporate accounts. The company offers a boxed lunch menu and a more substantial buffet-style catering service.
Eat Club will leverage Farm Hill to strengthen its position in the San Francisco Bay Area, bringing its own cafeteria service to a new customer base and widening its range of fresh meals.
News of the deal came as Eat Club announced it had appointed Doug Leeds, former chief executive of digital publishing group IAC Publishing, as its CEO. Farm Hill had raised a total of $4m in funding, according to TechCrunch.
The figure includes $3m Farm Hill had reportedly raised from a June 2016 round in which no participants were named. StartX had backed Farm Hill’s $1m seed round in 2015, together with Eagle Cliff Partners, Liberty City Ventures, Soma Capital and angel investors including Zalmi Duchman.
Rodrigo Santibanez, founder and chief operating officer of Eat Club, said: “Farm Hill’s extensive customer base, combined with its impressive offering made it the perfect choice as an acquisition target for Eat Club.
“Together, we will expand the Eat Club service to a larger customer footprint and solidify our leading position in the market.”
