Television advertising company Clypd gains investment from Duke University in its series B round.
Duke University has invested in US-based television advertising company Clypd in its $19.4m series B investment round.
Duke University was joined in the round by Luxembourg-based entertainment company RTL Group and US-based venture capital firms Atlas Venture, Data Point Capital, Duke University, Transmedia Capital and Western Technology Investment.
To date Clypd has raised approximately $30m.
Rhys Noelke, vice-president of business development, at RTL Group, said: “Clypd is one of the first companies to create a strong platform for programmatic sales for linear TV in the US. It offers a unique set of tools to the market at a crucial time, when programmatic video sales are growing rapidly.”
In March 2013 Clypd raised $3.2m in a series A round from US-based venture capital firms Tribeca Venture Partners, Transmedia Capital, Freestyle Capital and Data Point Capital, along with US-based angel group Bosten Seed Capital and Atlas Venture.
A second seed round in November 2013 raised $8.2m for Clypd from Trident Ventures, US-based cloud content provider Brightcove, Freestyle Capital, Boston Seed Capital, Atlas Ventures and various private investors.
The company plans to use the funds to increase the growth of the company’s platform and increase funding across all of its departments.
