The Stanford University spinout has begun offering its smart customer service software to the wider market after securing new capital.

Cresta, a US-based smart customer service software developer spun out of Stanford University, has officially launched with $21m of funding.
The financing came from venture capital firms Greylock Partners and Andreessen Horowitz as well as private investors Andy Bechtolsheim, Mark Leslie and Vivi Nevo.
Cresta’s software uses artificial intelligence technology to provide insights for contact centre agents based on the psychology, behaviour and language of top-performing agents. The business aims to help contact centre agents adapt to the…