Cerebri AI, a US-based customer engagement software provider co-founded by a University of Texas at Austin (UTA) alumnus, closed a $5m series A round on Thursday backed by University of Texas’s Horizon Fund.
M12, the corporate venturing arm of technology and software maker Microsoft, led the round with contributions from venture capital firm WorldQuant Ventures and VC fund Leawood Venture Capital.
Founded in 2015, Cerebri AI has created a cloud-hosted software product called Cerebri Values that uses artificial intelligence and machine learning to gauge customer engagement metrics such as marketing and customer service according to a unified currency-based benchmarking system.
The platform then suggests responses to help clients drive sales, revenue and other performance goals. It was launched by Cerebri last week.
Cerebri was co-founded by company data scientist Thejas Prasad, who completed a BSc degree in computer science at UTA, and CEO Jean Belanger, a former vice-president of business development at communications technology producer Motorola
The company has now raised a total of $10m in equity and debt financing, including $2m in debt issued to undisclosed investors in May 2017, according to securities filings.
