C1X, which operates a programmatic buying platform, received funding from investors including University of Tokyo Edge Capital.
US-based advertising platform C1X has raised $5.1m in a series A round led by University of Tokyo Edge Capital, the investment arm of University of Tokyo, according to TechCrunch.
The round also featured Innovative Venture Fund, the fund jointly formed by IT technology provider NEC and financial services firm Sumitomo Mitsui, as well as venture capital firm Mobile Internet Capital and a range of unnamed advertising agencies and angel investors.
C1X, an abbreviation of “class one exchange”, operates a platform…
