Material testing and monitoring firm Imetrum eyes American markets with new hire.

Brian Lever has been named territory manager for Imetrum ahead of its expansion into American markets.

The material and structural testing and monitoring firm, spun-out from Bristol University in 2003, intends to promote its technology in the US, Canada, and South America after successful gains in Europe and Asia.

Lever, originally a Royal Air Force engineering technician, comes from a background of sales of universal testing machines.

John Brewster, managing director at Imetrum, said: “Brian is a great addition to our sales team.  We’re very keen to grow our business in the Americas.  North and South America are a great match for the capabilities of our high-resolution point-to-point video measurement system.  We already have an established business base in the USA, but now is the right time to expand our operation in the high-tech market.”

Lever added: “I’ve always had an interest in the aerospace world in particular, and am looking forward to sharing the benefits of our system with American engineers.  I’m confident they’ll find it a terrific asset in their work developing the next generation of aircraft and testing the materials involved.”