Stanford-backed Adometry raises $8m in a series D round led by Shasta Ventures.

Ad analytics firm Adometry, backed by Stanford University and other venture firms, has closed an $8m series D round led by Shasta Ventures with participation Austin Ventures and Sierra Ventures, all of which are existing investors.

The US-based firm, formerly known as Click Forensics, has now raised a total of $29m in venture funding. Venture firms Austin and Shasta first participated in a $5m series A round in 2007, and were later led by Sierra in a $10m series B in ‘08. All three were joined by Stanford for a series C round that raised $6m.

Adometry, based in Austin, Texas, said in a statement that it plans to use the investment to accelerate the product development of its advertising analytics platform Adometry Attribute.
It will also use the funds to recruit new talent and to expand into new territories.

It was also announced that Shasta Venture’s Jason Pressman will join Adometry’s Board of Directors.

“Our focus has always been to deliver the best possible products for advertisers so that our customers and agency partners around the world are better able to understand and make decisions about their marketing spend,” said Paul Pellman, chief executive officer of Adometry. “We are humbled by the overwhelmingly positive feedback we’ve received thus far and look forward to delivering even greater value through our Attribute platform by offering new capabilities and features in the coming year.”