The Google-backed lift sharing company most recently closed a $258m round in August 2013 that valued it at $3.5bn.

Less than a year after it raised $258m from investors including internet company Google, US-based lift sharing company Uber is raising another large venture round that will value it at about $10bn, Bloomberg has reported.

Google Ventures, Google’s corporate venture capital unit, led the $258m series C round in August 2013. The round, which also featured TPG and Benchmark, valued Uber at about $3.5bn.

Although talks remain at an early stage, the company is reportedly targeting “several hundred million dollars”…